Complete Brand Developement
Yoga Alliance

Brief:

Yoga Alliance/Foundation seeks its first complete brand overhaul since its inception in 1999, inclusive of new mission, vision, values, logo, and visual identity.

My role:

- Lead discovery and ideation

- Conduct and manage brainstorming sessions

- Advise department heads on key messaging and brand positioning

- Direct all visual creative, including mentoring and guiding graphic designers

- Write brand guide copy, including mission, vision, values, purpose, and beliefs

- Lead pitch and presentation to C-Suite



*Confidentiality agreements restrict full access until launch date in 2024.