Annual Report
Yoga Alliance
Brief:
Create a stylized annual report, the first of its kind, that synthesizes data-driven organizational impact in an engaging, stimulating, and concise format.
My role:
- Copy and content for complete 57 page report, including ghostwriting the intro executive letters
- Design consultant, ensuring brand unity, consistency, and impact across all graphics
- Launch report rollout, including corresponding press release, social strategy, and announcement on website