Annual Report
Yoga Alliance

Brief:

Create a stylized annual report, the first of its kind, that synthesizes data-driven organizational impact in an engaging, stimulating, and concise format.

My role:

- Copy and content for complete 57 page report, including ghostwriting the intro executive letters

- Design consultant, ensuring brand unity, consistency, and impact across all graphics

- Launch report rollout, including corresponding press release, social strategy, and announcement on website