Brief:

Provide punchy, attention-grabbing headlines for MeUndies’ social media meta campaign promoting their wire-free Longline Bralettes, known for their extreme comfort and functional support. Be edgy. Be fun. Promote the qualities of the bra.

My role:

- Draft gripping headlines under tight deadline, taking into consideration client Dos and Dont’s and target KPIs

- Pitch buzzy hooks that would be applicable to a wide range of demographics

- Assess social media user behavior and draft accordingly

- Collaborate with graphics team for final deliverable