Brief:

Revamp FOX TV’s social media presence to garner more followers, engagement, and drive audience and viewership to their television programming. Specific deliverable was to provide a recognizable new voice + tone and way of interacting with their 1.5million followers.

My role: Lead Creative Consultant

- Identify, research, and assess the pain points, challenges, and opportunities in existing brand personality

- Advise Creative Director on new brand approach, including leading personification workshopping, writing sample social media posts, and creating brand beliefs, values, and personality

- Propose social media strategy — what to post, when to post, and how to drive engagement

- Crystalize writing Do’s and Don’ts

- Create pitch deck for client