Brief:

Support Chase Bank in creating and launching a new credit card designed for affluent millennials, complete with a suite of benefits that would appeal to their unique lifestyle and needs.

My role:

- Lead discovery workshops, interviewing target demographic across multiple cities

- Serve as go-between for clients and creative team

- Overall project management, including budget, travel logistics, and asset management

- Distill findings to help creative team in product ideation and description

- Craft copy and support design for final pitch deck